If the first few months into this decade have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. As we are navigating through our new normal owing to COVID-19, the one place experiencing an incredible business boom is the e-commerce websites. With lockdowns imposed in several parts worldwide and stores being temporarily closed, consumers are resorting to online shopping. Surveys reveal that smartphones and mobile devices have become a new weapon for consumers to research products and purchase them. It has even led to making websites mobile-friendly and adding user-intuitive features like eWallet, e-commerce subscription, offering customized products and services, and more. In addition to augmenting sales and conversion rates for merchants, eWallet usage requires dual-factor authentication and thereby ensures increased security as customers need not enter card details. Also, e-commerce organizations are increasingly adopting Augmented Reality and Virtual Reality in their products and services to make online shopping experiences highly interactive among customers.
Furthermore, to meet the increased demands for customization among customers, most e-commerce companies are incorporating advanced digital manufacturing and marketing techniques. These strategies help e-commerce firms make their target consumers partners in the product creation process, optimizing customer satisfaction, and bolstering profit margins. In short, these transformations are opening doors for a new era of e-commerce that was least expected a few years back.
In the wake of such drastic transitions, we have compiled this issue of Retail Tech Insights in order to assist business to augment their digital presence with the right e-commerce solutions. In this edition, we have listed the top 10e-commerce solution providers2020to highlight the companies that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers are transforming the e-commerce landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the e-commerce sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of Retail CIO Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you Retail Tech Insights’ “Top 10 E Commerce Solution Providers - 2020.”