Buy now, pay later (BNPL) is emerging as one of the booming e-commerce technology trends as it is allowing customers to purchase goods in interest-free instalments. Providing such alternative payment schemes are adding to an e-commerce brand’s a competitive edge. Driven by such trends, the e-commerce market is expected to reach $55.6 trillion by 2027, at a CAGR of 27.4 percent.
To put the spotlight on many other developments in the industry, Retail Tech Insights illustrates how the e-commerce space is increasing turning into a privacyfirst environment with the help of leading technologies. This edition also features thought leadership articles from subject matter experts to discuss about other trends the e-commerce domain is witnessing. One of the exclusive insights is authored by Chad Fox, Chief Marketing Officer at Dollar General. He sheds light on how retail media network partners need to intimately know their customers when building awareness, driving consideration, and generating incremental sales.
In this edition of Retail Tech Insights, we also bring to you the story of the top e-commerce solution providers leveraging tailored and convenient approaches. In the list, HBP stands out for its top-notch communications resources, providing customers with the freedom to create customized solutions based on their needs. We also bring you the story of Onramp Funds, who helps merchants with working capital and solving the cash conversion cycle challenge.
Through the following pages, we aim to shine a light on the innovative trends and latest developments in the e-commerce industry. We would like to know your thoughts.